Initiative Branding Kit
Guidelines for the Proper Use of the Council’s Brand
and Logo by GCDD-Supported Initiatives
Welcome Initiative Grantees
As a grantee of the Georgia Council on Developmental Disabilities (GCDD), your initiative will help GCDD continue its mission in making the State more inclusive and better integrated for people with developmental disabilities.
GCDD has established specifications and expectations for all grantees in recognizing the Georgia Council on Developmental Disabilities for its support of the initiative and the proper use of the GCDD’s brand and logo in conjunction with each initiative. The 2018 GCDD Initiative Branding Kit provides guidelines for the use of the logo and examples of a wide variety of printed materials and digital resources that may be used for Council and initiative communications. In addition, the GCDD Brand Style Guide is referred to throughout for further clarification and can be downloaded at https://gcdd.org/images/files/GCDD_StyleGuide_2018.pdf
LOGO USAGE
All initiatives supported by GCDD must use the Council logo in digital (website, email, web blogs) and print communications.
This is the preferred logo to use on a white or light background.
Download vector versions of the logo below for print:
High Res Full Color (cmyk) vector .ai
High Res Full Color (cmyk) vector .eps
High Res Full Color (cmyk) vector .pdf
Download high resolution (300 dpi) pixel version of the logo below for print:
High Res Full Color (cmyk) pixel .jpg or (rgb) pixel jpg
High Res Full Color (rgb) pixel .png
Download low resolution (72 dpi) pixel versions of the logo below for web:
Low Res Full Color (rgb) pixel .jpg
Low Res Full Color (rgb) pixel .png
Low Res Full Color (rgb) pixel .gif
Further instructions on logo usage and guidelines can be found in the GCDD Brand Style Guide. Download here.
BRANDING STATEMENT
In all communications, the brand message of GCDD must be promoted. It is as follows:
Statewide innovative leader in changing and improving the quality of life for people with developmental disabilities.
- Responsive to the needs of developmental disability community
- Calls for and supports problem-solving initiatives
Continued explanation on the brand messaging of GCDD can be found on page 10 of the GCDD Brand Style Guide. Download here.
COMMUNICATIONS
References:
When referring to GCDD within a body of text, it should always be spelled out on first usage – Georgia Council on Developmental Disabilities. All subsequent references can be GCDD.
When referring to GCDD funded initiatives in communications the following sentence must be included: INITIATIVE’S TITLE is made possible by a grant from the Georgia Council on Developmental Disabilities.
Media and Public Relations:
Any press releases or media advisories sent on behalf of a GCDD-funded initiative must include the following statement:
INITIATIVE’S TITLE is made possible by a grant from the Georgia Council on Developmental Disabilities.
Any press releases or media advisories sent on behalf of a GCDD-funded initiative must include the following boilerplate at the end:
About the Georgia Council on Developmental Disabilities: The Georgia Council on Developmental Disabilities (GCDD) is the State’s leader in advancing public policy on behalf of persons with developmental disabilities. Its mission is to bring about social and policy changes that promote opportunities for persons with developmental disabilities and their families to live, learn, work, play and worship in Georgia communities. www.gcdd.org
All events or announcements in regards to an initiative must also be sent to the GCDD point of contact in charge of the initiative and the O’Neill Communications () team for cross-promotion.
Spokesperson:
The official spokesperson for GCDD is Executive Director Eric E. Jacobson.
Social Media:
All GCDD-funded initiatives that have active Facebook and Twitter pages should send all handles (usernames and links) to the communications team at O’Neill Communications () for cross-promotion.
All social media posts on behalf of a GCDD-funded initiative should tag the Council on the following platforms:
Facebook: /georgiaddcouncil
Twitter: @georgiacouncil
A good image size for Facebook is 908 pixels wide and no more than 908 high, and for Twitter is 908 x 512 pixels, however these platforms can alter their dimensions for graphics so be alert for changes.
Events:
All events being held on behalf of an GCDD-funded initiative should be sent to the point of contact and the communications team at O’Neill Communications () to include on the Council website calendar.
The events should include the following details:
Who:
What:
Where:
When:
Why:
Link/URL:
Cost: If applicable
Questions:
If you have any questions about the guidelines in this document, please contact:
